Category Archives: Advertising

Advertising

Exploring The Success Behind An Advertisement

Advertisements are an essential element to the success of a business. However, many businesses find that they come up short with their advertising strategy. Most of the time, this is due to the fact that the advertising was under budgeted. In many cases, the advertising of a business fails because of the fact that the …

February 22, 2012 – 4:05 am | By admin | Posted in Advertising | Tagged | Comments Off

The Puppets of Advertising and Promotion

It’s no secret that today promotion and publicity are the pre-requisites of success for any venture or business. As markets are shrinking in size and opting to go digital, competition is obviously changing drastically. Any enterprising venture wishing to be a success-story has to resort to utilizing the ‘puppets of promotion and publicity’ to its …

February 21, 2012 – 6:14 pm | By admin | Posted in Advertising | Tagged | Comments Off

The New Trend in Outdoor Billboard Advertising

With the rapid development of large outdoor LED signs, digital outdoor billboard advertising is fast becoming the preferred medium for cost-effective, high-impact advertising. The new technology is sweeping America and setting the trend for the 21st century. A greater number of these LED digital-video billboards are being deployed in top ranked DMA’s with premier highway …

February 21, 2012 – 6:14 pm | By admin | Posted in Advertising | Tagged | Comments Off

Advertisers, Do You Know About The Zero Moment of Truth?

To explain the Zero Moment Of Truth, it is about the evolution of technology in the buying process LATEST STATS FROM GOOGLE: 79% of consumers now say they use a smartphone to help with shopping 70% of Americans now say they look at product reviews before making a purchase; Nielsen Research projects that fifty percent …

February 21, 2012 – 1:17 pm | By admin | Posted in Advertising | Tagged | Comments Off

Why Do You Advertise?

Advertising is a form of communication. Its intention is to attract or persuade an audience to take action or purchase products, ideals, and services. This audience is composed of readers, viewers, and listeners. All of them are part of the advertising communication. In advertising you are showcasing your business or your product to your audience …

February 21, 2012 – 1:16 pm | By admin | Posted in Advertising | Tagged | Comments Off

Will Advertisers Get Behind the Times?

The Times have revealed that 105,000 people have subscribed to the online version of the paper. Despite their proclaimed joy at this figure, it in fact represents a fall of 90% in their online readership. It is also a cumulative figure across 4 months and may contain the same people subscribing more than once. Not …

February 21, 2012 – 10:03 am | By admin | Posted in Advertising | Tagged | Comments Off

Outdoor Advertising on Port-A-Potties

One of the best forms of advertising that you can do is to advertise on port-a-potties that are often used in the local parks, fair grounds and during major advance in your city. It works a whole lot better than yellow page advertising and while people are standing there waiting in line to use the …

February 21, 2012 – 10:03 am | By admin | Posted in Advertising | Tagged | Comments Off

Five Things That You Must Pay Attention To When Designing Websites

In website design, you should pay extra attention to make sure your site will perform optimally to serve your visitors. In this article, I will list the five things that you must pay attention to and do to make sure your site is in the optimal condition. 1. Avoid using splash pages Splash pages are …

February 21, 2012 – 5:08 am | By admin | Posted in Advertising | Tagged | Comments Off

Using Banner Advertising To Promote Your Website

Since 1994, when banner advertising first appeared on the internet, there has been a considerable increase in its use in online marketing. Anyone who is serious about online advertising should learn more about using banner advertising as an integral part of their website marketing plan. A web banner advertising campaign will display an advertisement thousands …

February 21, 2012 – 5:08 am | By admin | Posted in Advertising | Tagged | Comments Off

Traffic – Does Advertising Increase Foot Traffic?

With the influx of internet in the everyday lives of people it has turned out to be a potent weapon of pursuing one’s advertising intentions. There is the raging debate that is going on in the world today as to how much of advertising is actually desirable or is it really helping the people to …

February 21, 2012 – 1:55 am | By admin | Posted in Advertising | Tagged | Comments Off